Free helpings (of cendol).

There's this chendol shop(restaurant?) near Rembau in Negeri Sembilan, supposedly famous, that sells only cendol. For RM3, one can get a bowl of cendol with pulut, or red beans or corn. The second or third or whatever helping of cendol only is free. So at every table there's a tub of cendol in coconut milk, ice and syrup and patrons help themselves. Very novel idea and people talk about it long after they left the place.